AddingValue is enjoying its busiest ever period, with more than 25 events before the end of the year, according to managing director of events, Tina Morris.
The Twickenham-based communication and events agency is forecasting at least 30 per cent growth by its year-end in March 2013 and has recruited four new permanent members of staff and eight freelance staff to its events team to cope with the demand.
“This is our busiest September to January ever," said Morris. "As several of the events are taking place at the same time - for example on October 17 we have three events in three different countries - we’ve taken on a number of freelance staff on medium to long-term contracts.”
Events set to take place include several exhibitions and a product launch for Canon, several projects for BT, The Milken Institute’s international summits in London and Singapore, a conference in Budapest for Vodafone and Kaspersky's EMEA conference in Marrakech, where AddingValue will handle the logistics.
In addition, the agency has won new business with LeasePlan, including a Christmas party, two conferences and an incentive, and new events for Peugeot including hospitality for dealers, press and key customers at Battersea Evolution next week.
Morris and CEO Randle Stonier are now searching for larger premises for their ever-growing team.
“We are pretty much at bursting point; we’ve had a lot of hot desking - and the odd bit of squatting. In this market it's a nice challenge. We’re no longer a small agency, and we're very focused on balanced growth, developing our people, strengthening our services and client contributions, and securing our 2013 business pipeline before committing to making this next big move.”
New recruits in the events team are project director, Jenny Lim, who joined from The Rocket Science Group; Alicia Kristoffersen, a project manager, previously with Goldman Sachs and Louise Roughan, who joins as an account executive. A new head of digital and media will join the comms team at the end of the month.
Morris added: “The outlook for 2013 is good. We have a number of wins under the belt, several pitches in progress and we are shortlisted on a number, too. However, sadly we've had to decline to pitch for some opportunities, due to workloads and time.”
Pictured: Tina Morris