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Agency uses 3D printing for 'industry first'

Experience 12 launches technology for online game RuneScape's 15th birthday, scanning attendees to transform them to characters

Pictured: Attendees at RuneScape's 15th anniversary celebrations could have their body scanned and turned into a 3D print of the game's characters

An experiential marketing agency says 3D printing will be the future of events, after the concept was used to celebrate a 15th anniversary for an online game in what's claimed to be an industry first.

Experience 12 used the technology, which allows brands to print individual 3D scans of faces on to character bodies, for RuneScape's press and community event.

Chris Whittle, founder of Experience12, said using the 3D printing at such an event was unprecedented, and said it would be the future of events.

“This technology presents exciting possibilities for relevant brands and experiential. Personalisation is one of the best ways to engage audiences, however it has always been too time consuming and investment heavy for larger scale activations. Technology like this flips that on its head, providing a cost-effective takeaway for audiences, which is both personal yet brandable," he said.

Attendees were invited to be scanned and transformed into famous characters from the game, which were then 3D printed and delivered to them for free after the event. The technology scanned visitor's entire bodies and took seconds.

Tanja Ahles, events manager at RuneScape's parent company Jagex, said: “We’re very pleased to have integrated a 3D body scanning booth into the RuneScape 15th anniversary press and community event. It had a great response from attendees; everybody wanted their moment in the scanning chamber, which was visually very impressive. Even after the event itself, we gained a lot of social media attention when journalists and VIPs received their figurines through the post. Their print quality was quite remarkable, making them excellent – and unique – mementos of our event."

Nigel Stanton, director of 3D Print City, added: “This is the first time we have ever done something like this with 3D printing, but now the technology exists demand will inevitably grow. Being able to transform participants into their favourite characters will allow us to create everything from personalised board game pieces to unique action figures for children, which for the right brands is an invaluable way to engage and excite their audiences."

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