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Agents under the spotlight at mia's third Agents Day

Session at Whittlebury Hall provided delegates with an insight into how booking agents select venues

Pictured: delegates got an insight into how booking agents select venues

The Meetings Industry Association (mia) put some of the UK’s top booking agents under the spotlight at its third Agents Day. 

The session, held at Whittlebury Hall Conference and Training Centre, provided delegates with an insight into how booking agents select venues.

Jane Longhurst, chief executive of the mia, said: “We were delighted to host our third Agents Day to date as they offer a unique opportunity for venues and booking agents to gain a better appreciation of each other’s needs and creates better business relationships long-term. 

“There are always lots of great questions that help venues take a fresh look at their approach. It also provides a great platform to debate the hot issues such as the ramifications of Brexit, budgets, added value and future trends.”

Kicking off with the Agents in the Spotlight session chaired by Custard Communications MD Petra Clayton, the day provided the opportunity for delegates to pose questions to agencies such as Absolute Corporate Events, Bien Venue Ltd, Ellis Salsby and Choice Locations as well as Inntel, Pandora Events, Crème Conferences, Capita Travel and Events and tobook.

Karen Guile, director at tobook said: “The Agents in the Spotlight session enables us all to share and understand our mutual challenges and needs, which encourages us to all work more cohesively together. It was a thoroughly enjoyable and worthwhile day.”

Delegates also took part in a the Crystal Amazed challenge, before the day concluded with a drinks reception and a prize for the winning team.

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