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AlliedPRA links up with former directors at 2B UK

New alliance part of AlliedPRA's partnership approach, after closing its European offices 18 months ago

Pictured: UK 2B owners Jeremy Brown and Leigh Butterfield are former AlliedPRA directors

AlliedPRA has teamed up with two of its former London-based directors after agreeing a partnership with 2B UK, a destination management company (DMC) in the capital.

The global DMC announced in February 2015 it would close its European offices and move to a new alliance model, after its holding company went into liquidation. 

Its new partnership with 2B UK, which is run by former AlliedPRA managing director Leigh Butterfield and former AlliedPRA event director Jeremy Brown, is aimed at re-establishing links with the UK.

Chair Denise Dornfeld said: "In our continued efforts to provide outstanding global destination management programs worldwide, we are thrilled to re-establish our partnership with our former colleagues, Leigh Butterfield and Jeremy Brown.

"After transitioning our business model from company-owned destination locations to a strategic partnership in Europe we knew we would, in due time, reignite our relationship with this trusted, highly-professional and creative team. Leigh and Jeremy offer the best DMC solution in the United Kingdom with their combined years of experience and focused delivery of quality DMC services for clients around the globe."

Brown added: "For 2B  UK, the partnership with my former colleagues at AlliedPRA gives a direct connection to AlliedPRA‚Äôs impressive client base and considerable sales resources to showcase what London and the surrounding areas have to offer for meeting and incentive programmes."

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