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Amba Hotels aims to lure events business with tech expertise

CEO Belinda Atkins says customer experience will be at the heart of the hotel chain’s meetings and events strategy

Pictured: Belinda Atkins

Amba Hotels is hoping to position itself as the “go-to place” for event planners by keeping on top of tech trends. 

The group's CEO 
Belinda Atkins said innovation and customer experience will be at the heart of the brand's meetings and events strategy.

She said: “We want Amba Hotels to be the go-to place for meeting and events planners to book in their events and we do this through constant innovation and by staying on top of industry trends. 

“The meetings and events business in London is highly competitive, but we feel confident that as a brand, we are offering guests truly innovative, digital-led strategies that allow us stay at the top of our game; our meeting rooms and event spaces have all been updated to provide seamless technology as standard including tablets for organisers, table top plug sockets and USB ports, conferencing facilities and wireless projectors.  

“We know that technology is constantly changing and because of this, we’d rather not invest in products that we know will soon be outdated. We instead prefer to work with our clients to develop practical solutions that fit with their needs and offer a better service than our competitors. Ultimately, the customer’s experience of the brand comes first and that’s what we try and base our innovations on.”

The Wi-Fi at the chain's two London properties, Amba Hotel Charing Cross and Amba Hotel Marble Arch, is ranked by as among the top three in the world for speed, as well as being free and unlimited, something Atkins said Amba wants to continue to offer as the brand develops.

“I am really looking forward to driving the M&E offering for Amba - it’s an area of hospitality that I enjoy and my previous experience over a number of years at other major hotels here and in the US provides me with international experience to draw on for Amba Hotels.”

Atkins also revealed her predictions for the events industry in 2016.

“Increased demand for good quality meeting space in London will put pressure on planners to search for hotels and venues offering something new or different. Hotels who continually offer the best quality M&E services will win out.

“Technology will play a more important role in the delivery of events. Improved dedicated event apps accessible via mobile devices, greater digital content and a general move to increased delegate interaction during an event will all feature prominently in 2016.”

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