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American Express Meetings & Events launches pharma app

HCP MOBILE CONNECT to help meeting planners log attendance records of healthcare practitioners during events
11/01/2016

American Express Meetings & Events has launched an app to assist pharmaceutical companies meet regulations when hosting healthcare providers at events.


The app, HCP MOBILE CONNECT, promises to increase transparency by allowing meeting planners to confirm and log the attendance of the HCP attendees electronically.


The app can be customised at a country level in order to provide local languages and relevant legal messages.


Tight, new regulations introduced under the pharmaceutical code mean organisations face higher levels of scrutiny when it comes to reporting and management of indirect transfer of value to HCPs, tied to participation in sales meetings, education programmes and conferences.


It comes after one pharma company, Stirling Anglican, was caught breaching the conduct code in relation to a meeting with several NHS staffers.


“Pharmaceutical companies are facing increasingly complex obligations from a regulatory and compliance perspective,” said Issa Jouaneh, Senior Vice President and General Manager, American Express Meetings & Events. 


“With this in mind, we offer a suite of services for the healthcare industry to assist in providing full visibility of meetings and events attendees and associated spending.”


"HCP MOBILE CONNECT provides transparency on attendance records and will deliver value to its users, who are required to keep track of this information in order to remain compliant.” 


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