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Amsterdam hotels back to normal after bumper 2015

Rates and occupancy down as numbers realigned following last year's major SAIL event, says HotStats
12/10/2016

Pictured: SAIL 2015 fuelled a surge in hotel profits, but the absence of demand this year saw performance return to 2014 levels

Hotel performance in Amsterdam saw a year-on-year fall in August this year as numbers realigned following a bumper 2015, according to the latest data from HotStats.

Last year’s SAIL event hosted by the city is one of the biggest attractions in the Amsterdam calendar, with more than 600 ships sailing into the North Sea Canal to moor in Amsterdam’s IJhaven, but only takes place every five years. In August 2015 the event fuelled a 33.5 per cent surge in profit per room, to €80 (£72). In contrast, the absence of demand associated with this event in August 2016 has meant that top and bottom line performance has fallen backwards and is now closer to August 2014 levels. 

While hotels in Amsterdam were able to limit their losses in average room rate, which dropped by 6.6 per cent to €156 (£140), which is well above the rate achieved during the same period in 2014 at €142 (£128), the Dutch city suffered a 6.7 percentage point decline in occupancy. 

Hotels in Barcelona recorded yet another strong month of growth in August. Buoyant occupancy levels, which peaked at 89.9 per cent this month, have enabled hoteliers in the city to leverage average room rate to drive top line performance, which has included an increase in average room rate of €20 (£18) over the last 24 months, to €214 (£192) in the 12 months to August 2016 from €194 (£174) during the same period in 2013/14. 

Hotels in Budapest saw demand from the leisure segment driving the highest occupancy levels of the year so far in August. Despite recording a 3.4 percentage point decline this month, occupancy remained strong in Budapest at 89.1 per cent, which enabled hoteliers in the city to drive average room rate, recording a 5.5 per cent year-on-year increase, to €97 (£87).


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