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BCD Meetings & Events completes deal for US marketing agency

Acquisition intended to increase presence in life science and tech sectors
04/03/2016

Pictured: BCD Meetings & Events global president Scott Graf

US meetings giant BCD Meetings & Events has snapped up the North Carolina-based marketing logistics agency Plan 365.


The acquisition is expected to use Plan 365’s expertise in pharmaceutical and high-tech industries to enhance its presence in the life science and tech sectors. Compliance and speaker bureau management skills are also being brought on board as part of the deal for the North Carolina company.


BCD, which has a UK and Ireland headquarters in London plus regional offices in Maidenhead, says the acquisition was a ‘perfect fit’.


Global president Scott Graf said: “This acquisition adds nearly 50 dedicated experts to complement our existing team delivering full-service event-to-enterprise solutions out of our Life Sciences Center of Excellence (based in North Carolina).”


Plan 365 founder Carey Barnes added: “We are delighted to join forces with a global leader in the meetings and events space that is not only customer-focused and solution-oriented but also committed to the success of its employees.”


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