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BI Worldwide reshapes Asia Pacific operations

David Litteken will oversee the new regional structure which combines Australia, Singapore and China offices
13/04/2016

Pictured: David Litteken, the new regional vice president of BI International Asia Pacific

BI Worldwide is to merge its Australia, China and Singapore operations as part of a regional restructure.


The agency, which has a European base in Newport Pagnell, has installed David Litteken as the regional vice president of the new Asia Pacific operation, overseeing all regional offices from the Shanghai base. Also included in the new structure is the Australian-based Veritas Group, a production company in which BI Worldwide has a controlling interest.


Jeff Beegle, vice president of BI’s International Group, said: “Under David’s leadership, we plan to develop and coordinate our strengths in technology, events and production. Asia Pacific will continue to be a huge growth opportunity for BI Worldwide over the next five to 10 years. We are thrilled we can take a market leader position in this region.”


Litteken’s experience at BI includes a spell as part of the company’s leadership team in the US before being appointed MD of the China and Singapore markets in 2012.


 


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