Email the editor

Benefit integrates app into staff training roadshow

Guidebook provides app for interactive training programme for 2,000 UK consultants

Pictured: Guidebook's Wayne Morris

Cosmetics brand Benefit has teamed up with event app developer Guidebook to create an interactive training programme for UK staff.

Ahead of a new product launch later this year, Benefit has created a series of pop up events, using Guidebook as the platform. A mobile training unit will tour the UK and Ireland to reach 2,000 consultants, who can message their colleague within the app and provide instant comments on the training and generate real time feedback for Benefit.

The app content will also complement the roadshow, with product guides, videos and best practice examples.

Jessica Sears, senior product manager of Benefit Cosmetics UK and Ireland, said: “We like to look at things from a slightly different perspective and using a mobile app to support our training goals seemed like a natural progression to us. Combining this mobile app with the mobile training workshop gives us great flexibility and provides a fun element to the training which is important as we want to really build a buzz among our whole team for this new product.”

Wayne Morris, Vice President, international at Guidebook, added: “Benefit has taken a really creative approach to training and will no doubt reap the rewards of real-time feedback from its consultants and a truly scalable model that can be repeated in multiple locations.”

Facebook Share Twitter Share LinkeIn Share