Madrid is set to become the 12th member of BestCities Global Alliance, it has been announced.
The Spanish capital’s Madrid Convention Bureau (MCB) has been accepted as the newest member of the alliance, which also includes Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.
The news, announced at PCMA’s Convening Leaders conference in Austin, Texas, means that MCB is expected to become a full partner in spring 2017 following an internal review.
BestCities board chair, Jonas Wilstrup, convention director of Wonderful Copenhagen Convention Bureau, said: “Madrid is one of most established and vibrant international conference destinations in the world and we are proud to welcome them into our alliance. The combination of the exceptional work by MCB, supported by the city’s premiere meeting venues, modern infrastructure and rich cultural offering, make it the ideal candidate to join the BestCities family.”
In 2016 Madrid hosted 14,283 meetings and welcomed more than 1 million delegates. High profile events coming to Madrid in 2017 include the Annual European Congress of Rheumatology ESMO 2017, the European Congress of Medical Oncology EULAR 2017 and the 54th. European Renal Association and European Dialysis and Transplant Association congress.
David Noack Pérez, director of Madrid Convention Bureau, said: “MCB is confident on the fact that becoming a member of BestCities will not only enrich our knowledge as a CB but also that Madrid can for sure enrich the excellent offer for holding events that BestCities represents. Our aim, in short, is to guarantee that in Madrid, each congress held will be a unique and successful experience and this association will contribute on it.”
MCBs’ preliminary BestCities membership follows in the footsteps of Greater Bogotá Convention Bureau, who became a full BestCities partner in April last year, the first Latin American bureau to join the alliance.