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Birmingham business visits soar 20 per cent

City welcomes 619,000 business visitors in 2015, according to the Office for National Statistics

Pictured: Resorts World Birmingham includes entertainment venues, a Genting Hotel and casino, plus the Vox Conference centre

Birmingham recorded a 20 per cent increase in business visitors in 2015, the highest growth of any UK city outside of London, according to Office for National Statistics figures.

The city attracted 619,000 business visits, 19.4 per cent up on 2014’s figure of 499,000 visits. 

Numbers were bolstered by high-profile conferences including the Sixth Meeting of the European Molecular Biology Organisation, the European Sensory Integration Congress and the Climate-KIC Innovation Festival 2015. 

And the convention bureau expects further growth thanks to additions to meetings and hotel inventory, such as the Resorts World Birmingham entertainment, hotel and Vox Conference Centre complex, and the 250-bedroom Park Regis hotel, which all opened in the last year. 

Emma Gray, director of marketing and communications for Marketing Birmingham, said: “We have been actively promoting Birmingham more widely than ever before, targeting markets with large numbers of potential visitors, from Germany, China and India.  

“Our offer was further boosted in 2015, with a focus on enhancing Birmingham’s business tourism sector. Events play a vital role in the city’s visitor economy, which hit an all-time high of £6.2bn in 2015. By launching new spaces including the Vox Conference Centre and accommodation providers such as Park Regis – we’re ensuring we remain attractive to this valuable market.”  

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