Email the editor

Birmingham hotels post best ever results

Conferences like European Burns Association push average occupancy levels to 71 per cent, 84 per cent in August, September

Pictured: Birmingham hotels recorded year on year record occupancy figures in August and September

Birmingham hotels have posted record figures for August and September, with occupancy reaching best ever highs of 71 per cent and 84 per cent respectively.

Business tourism has facilitated the record-breaking figures says Marketing Birmingham, with weekday occupancy increasing to 69 per cent (up 3 per cent) in August and 90 per cent (up 1 per cent) in September.

It comes as the city hosted a number of major conferences during the two month period, including the International Society for Clinical Biostatistics (ISCB) Annual Conference, the British Association of Cosmetic Nurses (BACN) Autumn Conference and the European Burns Association (EBA) Conference, all at ICC Birmingham.

Katie Bentley, visitor economy marketing manager at Marketing Birmingham, said: "The business tourism sector is a huge part of Birmingham’s success as a city, playing an important role in an overall visitor economy worth £6.2 billion last year.

"With weekday hotel occupancy – largely driven by business visitors – rising to an average of 69 per cent and 90 per cent (a 3 per cent and 1 per cent increase) respectively in August and September 2016, Birmingham is continuing to prove itself as a popular, welcoming and confident conferencing and events destination all year round."

James Elston, sales director of the ICC Birmingham, added: "Birmingham has really gone through a transition over the last decade, and even with developments still in progress, it is now a booming city full of even more potential. The delegate experience of arriving into the city and where they stay whilst attending events has hugely improved and it’s only going to get better. It’s not surprising that more events are choosing Birmingham, and we always encourage our delegates to stay a little longer and explore everything the city has to offer."

Facebook Share Twitter Share LinkeIn Share