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Blackpool’s business tourism offer continues to boom

Resort enjoys 55 per cent uplift in corporate business travel says Advantage Travel Partnership 2017 hotel report

Noted for fresh air and fun: Blackpool

Blackpool saw the biggest growth in UK overnight business travel in 2017 - with 55 per cent more room nights year on year.

The upsurge comes ahead of Blackpool’s new £25m conference and exhibition centre, set to launch in 2019.

According to research from Advantage Travel Partnership, the UK’s largest independent travel agent consortium, significant growth also came from Peterborough (48 per cent), Preston (35 per cent) and Bradford (33 per cent).

The top 10 UK cities in terms of room night percentage increase (year on year) for 2017 were:

1.       Blackpool - 55 per cent
2.       Peterborough - 48 per cent
3.       Preston - 35 per cent
4.       Bradford - 33 per cent
5.       Oxford - 25 per cent
6.       Sheffield - 24 per cent
7.       Cambridge - 22 per cent
8.       Edinburgh - 21 per cent
9.       Doncaster – 21 per cent      
10.     Coventry - 20 per cent

Head of Blackpool’s business tourism team, Mandy Tythe-McCallum, said: “Last year we launched a campaign called Blackpool is Booming which highlighted that our business tourism offer was set to enjoy a massive uplift thanks to £500m of new investment in the resort’s business tourism infrastructure. These figures demonstrate how that money is translating into increased corporate occupancy.

“We also anticipate that with more new accommodation coming forward, including both four and five-star rated hotels, plus our new Conference and Exhibition Centre which will be part of the iconic Winter Gardens complex, that Blackpool will continue to boom as a destination for business travellers. In addition we are seeing a massive upgrade to our transport system which will make getting to, and getting around, Blackpool far easier for conference delegates.”

Blackpool’s new conference centre, which is now taking bookings for 2019, will be able to accommodate 2,000 delegates across 6,150 sqm. It will be available to book as a standalone venue or can be integrated with the wider Winter Gardens exhibition and events venues - to which it will be directly linked - creating an overall capacity of 7,000.

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