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Blog acquisition to boost event marketing website

Richard Green, CEO of evvnt, says deal will add industry education to its growth strategy

Pictured: Richard Green, CEO of evvnt

Event marketing and promotion website evvnt has acquired eventjuice, an online industry blog and crowdfunding tool.

The company, which enables planners to promote events through social media and email, will wind down the crowdfunding function of eventjuice to focus on low-cost marketing services. It is not yet known how the deal, for an undisclosed sum, will affect staffing levels.

Richard Green, CEO of evvnt, said: “Our mission as a company is to create successful events - not something we take lightly as we speak to hundreds of event organisers each month who are challenged by multiple marketing platforms, tight budgets and limited amount of time. Education is a key part of evvnt’s core growth strategy and eventjuice will be another vehicle to communicate our commitment to best in class event industry advice to help event organisers.”

In annual accounts for the period ended 31 December 2014, evvnt posted a pre-tax loss of £154k – previous figures revealed a £288k loss for the year ending 31 May 2014. The directors' report noted that evvnt was a 'going confirm' due to ongoing financial support from shareholders. This year the company has acquired event website tool Evolero and EventViva, an events listing website.

Michael Chidzey, founder of eventjuice, added: “I started eventjuice to help readers organise better events. Millions of views later, I’m proud to announce that eventjuice will be joining the evvnt family and will end up helping even more people.”

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