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Bluehat focuses on young blood and team building image

Agency maps out strategy as it celebrates milestone this week

Pictured: Bluehat commercial director Ben Parkinson

Catering to millennials and changing perceptions about team building are the priorities for Bluehat Group as it celebrates its 15th anniversary this week.

The team building and events agency says it wants to help companies learn how to encourage young employees to reach their full potential, and is launching a new website called Bluehat Develops and a game called Fresh Biz.

The agency will be celebrating its 15th birthday in a number of events throughout the year, but will kick off with a staff party at ping pong venue Bounce.

CEO Tim Shepley said: "We've now hit our mid teens and we're well established, but we have even more potential.

"One of the things we consider important is nurturing new talent. Millennials have a different approach to work, and we need to appeal to that, understand that and use that energy, while also giving them the flexibility and autonomy.

"Bluehat Develops is will help businesses to harness that energy and creative power. Our new game, Fresh Biz, will also help people understand the whole new approach of working together."

Tim Shepley, along with commercial director Ben Parkinson, launched Bluehat in 2001 with two other partners. 

Shepley said: "Catalyst were the pioneers of team building in the late 1980s … they changed it by creating a bunch of clever business games, and we thought 'we can do that'."

Bluehat grew in staff numbers and business, acquiring Gamesman Productions in 2005 and moving its headquarters from Slough to London in 2011. Also in 2011 the company took on Catalyst's license in the UK before Guinness World Records also asked to partner in 2012 to deliver team building challenges for the brand.

Staff numbers are now at 32 and Shepley said the company was now focused on changing pre-conceived notions about team building.

"Team building sadly is still associated with paintballing or army drills yet actually what we do is build powerful teams and build them through helping participants understand how they can work together and how they can get more out of working together," he said.

"Our strategy is to tell people more clearly what opportunities they have to work together. We're deliberately launching Bluehat Develops to move away slightly from that label that is team building."

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