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Blueprint expands into Dubai with VR experience

Communications agency creates immersive event to mark its entry to the Middle Eastern market

Pictured: London-based Blueprint staff test out the VR at the launch of the new office in Dubai

Putney-based incentive and internal communications specialist agency Blueprint has launched in Dubai with an immersive virtual reality experience that includes a live video link to its new office from London.

The agency livestreamed to its new Middle Eastern headquarters while employees at the Putney office were updated on the company's international expansion plans while being treated to Arabic delicacies; while those in Dubai celebrated with a British-themed launch.

Claire Green, commercial manager for Blueprint in the UAE, said: “We wanted to find a way to bring to life our newest office for the whole team, and creating a VR experience was a fantastic way to do that. By allowing the teams to get fully immersed, both inside and outside our newest office, we are able to get everyone excited and engaged in our latest market.”

It follows Blueprint's launch in Germany, while the agency counts Sony, Porsche, Dyson and Volkswagen among its clients.

Green added: "It’s such an exciting time to be in Dubai. Not only are we here to help clients with their current business needs, but we’re also offering a dedicated service for brands looking to capitalise on World Expo 2020. Being here puts us in the strongest possible position to advise, guide and deliver for our clients on the biggest stage imaginable.”

“It’s an exciting time for us as a brand and our aim is to deliver the exceptional live events and marketing communications we’re so well known for, across the region, with a particular focus on the automotive sector.”

Matt Taylerson, business head at Blueprint, said: “For the last 20 years we’ve been offering world-class communications, globally, from our London office. Following our successful launch in market in Germany, we see Dubai as the perfect regional hub for us to be able to deliver for our clients across the Middle East and Africa.”

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