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Business Events Denmark launches Meetovation 3.0

New meetings design concept to focus on education and 'keep ahead of industry change'

Pictured: Steen Møller, head of Business Events Denmark

The Danes have relaunched their Meetovation concept with a version 3.0, saying it has a stronger focus on education.

The launch has been accompanied with a new website that offers more hands-on meeting design tools and cases.

Meetovation is a meetings design model launched in Denmark 10 years ago and was used when Copenhagen hosted the Meeting Professionals International (MPI) European conference EMEC in February.

Steen Møller, head of the Meetovation committee and Business Events Denmark, said: "In Meetovation 3.0 there is an increased focus on value creation for the meeting organiser with emphasis on creating behaviour changes in the participants. We have a more pronounced assessment of the relevant elements of meeting design, and an increased responsibility for the society we are part of, and in Denmark we know how to translate that into practice.

"We've already got more than 300 Meetovators and offer Meetovated meetings in Denmark, but we want to make it available at as many locations as possible. To start with, we have initialised an education process for our Meetovation partners. In the longer term, the aim is to educate many more certified Meetovators across the country."

Visit the Meetovation website here.

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