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Business booms at IBTM Americas 2018

IBTM Americas 2018 was hailed a great success by exhibitors and hosted buyers with more than 12,500 pre-planned meetings

Pictured: delegates at IBTM Americas

IBTM Americas 2018, the
newest event in IBTM’s global portfolio, was hailed a success with more than 12,500 pre-planned meetings during the two-day
event in Mexico City.

More than 400 exhibitors took stands at the show, representing a 50 per cent increase on last year, with international exhibitors making up 54 per cent of the total.

David Hidalgo, show director, IBTM Americas, said: “We’re delighted with our first successful edition of IBTM Americas with its new, broader geographic remit. We welcomed a large number of high quality hosted buyers and exhibitors, who we know from our preliminary feedback all enjoyed productive business meetings. 

"This year’s comprehensive Knowledge Program, set in an open room with personal audio, was also well received by attendees, who appreciated the relevant and engaging content.

“With the market in Latin America still very much in its ascent, we are looking forward to continuing to grow this event, and we will gather and assess all of the feedback from this year to ensure that our event continues to not only help people do business, but also inspires them to create their own extraordinary events.”

A group of more than 785 hosted buyers attended from across North America, Latin America and Europe, 45 per cent up on last year. Hosted buyers included Nokia, Interamerican Development Bank and AXA Insurance.

As well as one-to-one business meetings, the event featured a schedule of more than 50 tailored knowledge sessions accredited by the Event Industry Council. This was aimed at event planners and buyers looking to stay ahead of trends and learn about the industry’s hottest topics in the emerging South, Central and North American meetings and events market.

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