Email the editor

CWT finds women save 2 per cent on business travel

Analysis of 6.4 million bookings find women book flights earlier than men, paying on average 2 per cent less
13/04/2016

Pictured: Catalin Ciobanu, senior director data and analytics in the CWT Solutions Group

Women book business flights 1.9 days earlier than their male counterparts, paying on average 2 per cent less for their tickets.


The findings, published by Carlson Wagonlit Travel (CWT) following an analysis of 6.4 million air booking transactions, reveal significant financial implications for companies; for companies with 1,000 business travellers, the difference could be as much as £35k.


Though the study found the gender gap almost disappeared among frequent travellers.


The findings have been published in a white paper called Gender Differences in Booking Business Travel: Advance Booking Behaviour and Associated Financial Impact.


Other findings were that people tend to book flights in advance the older they are, but as people's flying frequency increases, they typically book closer to the departure date.


Catalin Ciobanu, senior director data and analytics in the CWT Solutions Group, said: “This analysis technique opens up a whole new range of opportunities in the quest for personalised travel. It can also be applied to many other types of traveller segmentation, including geography, booking channel used, or individual business unit, for example.


"Ultimately, by knowing our travellers better we can improve both their experience, as well as the effectiveness and efficiency of corporate travel programmes.”


Facebook Share Twitter Share LinkeIn Share