CWT Meetings & Events is the first agency to show its
support for Britain for
Events, the annual marketing campaign that promotes the UK events industry.
Jane Baker, CWT’s business development manager, UK & Ireland said that the agency’s
support is a “reflection of the growth and importance of the meetings and
She said: “We work with some of the most successful and
innovative companies in Britain
who use meetings and events to motivate, educate and connect with their
customers, partners and people. Live experiences provide organisations with a
powerful and measurable marketing tool.”
CWT Meetings & Events doubled its UK turnover during 2010, and is on
target to see year-on-year growth in 2011 of 44 per cent, taking predicted
turnover to £27m and up to £48m turnover by the end of 2013. The team at CWT
has grown by 40 per cent to more than 55 members this year.
Michael Hirst, chair of the Business Visits & Events
Partnership, added: “Having the support of CWT Meetings & Events represents
another great endorsement for the campaign which now covers the full spectrum
of organisations from buyers and suppliers to stakeholder and government
organisations. CWT Meetings & Events adds a credible and recognised voice
to the campaign from a professional and successful event organising business.
We’re delighted to have them on board.”
for Events campaign will run until March 2012 concluding with its focal week at
International Confex, 6-8 March.
Pictured: Jane Baker