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CWT vice president to share data insights with MPI members

Ian Cummings will address the use of data at the MPI Insights Event

Pictured: Ian Cummings, vice president EMEA at CWT Meetings & Events

Ian Cummings, vice president EMEA at CWT Meetings & Events, will be the keynote speaker when the UK and Ireland chapter of Meeting Professionals International (MPI) address the use of data. 

The MPI Insights Event, at the Amba Hotel, Marble Arch on Monday 7 November, is tagged ‘How to win more business with Big Data and Event Design’.

Cummings will share best practice, tips and views on how planners and suppliers can effectively gather and use data to make informed decisions and events. 

The event will also feature a presentation from Cvent’s Kevin Christensen demonstrating the metrics used to measure, capture and analyse attendee interests, behaviours and preferences and how to turn that data into increased engagement and revenue for future events. 

At the end of the afternoon there will be an opportunity to network with fellow attendees and optional tours of the newly-refurbished hotel.

Places are limited and anyone interested in attending should register here.

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