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Centara Hotels & Resorts rebrands as Central Hospitality International

Hotel brands, products and services to remain unchanged

Pictured: The senior team at the newly renamed Central Hospitality International

Centara Hotels & Resorts has rebranded as Central Hospitality International (CHi).  

The renaming of the management and holding company behind its collection of hotels will see the hotel brands, products and services remain unchanged.

Thirayuth Chirathivat, CEO of Central Hospitality International, said: “Our objective is to strategically grow the business and build international brand awareness and recognition through acquiring and managing hotels in global cities and resorts. 

“These locations will be carefully identified according not only to the global travel profile of our existing and prospective guests but also in recognition of those destinations which embrace and value the elements of Thai service style that will continue to form part of the DNA of our brands.”

In 2016, the continued international expansion of the hotel group will see the introduction of additional hotel brands to the Central Hospitality International family. The group includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra Hotels & Resorts and COSI Hotels.

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