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Chetan Shah leaves Black Tomato to focus on MICEBOOK

The entrepreneur says it was a challenge to do both roles

Chetan Shah is working on launching MICEBOOK 2.0

MICEBOOK founder Chetan Shah has left Black Tomato to fully focus on redeveloping and launching the next version of his tool, MICEBOOK 2.0.

The former head of operations says it was the right time to leave the agency and work on advancing MICEBOOK, an industry directory and supplier management system for event planners.

"I'm busier than ever but it's great; it was a challenge to do both roles," Shah said.

"We developed a huge amount over the last year and a half and it has taught us a huge amount of what the industry needs and what MICEBOOK could be used for. Now we're at a point where we will take all of that feedback on board and redevelop the site.

"The launch of 2.0 will be a far better tool and it will be tailored even further to the event community."

Shah said improvements will be made on the user journey and giving event planners inspiration towards their work, not just information on venues or Destination Management Companies (DMCs).

The redevelopment will be aided by the company's first round of funding: "That has enabled me to make this move as well and react to what the market was saying and respond. That first round of funding has been great; it's set us up - not all the way, but it will get us going."

A spokesperson for Black Tomato said: “The whole team wishes Chetan all the best as he leaves to pursue MICEBOOK full time. It’s a great concept and we’re all confident he’ll make a huge success of it.”

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