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Chris Foy appointed head of business visits and events at VisitBritain

VisitBritain and VisitEngland appoint Foy following his leadership with VisitBritain's 2012 Games Unit

Pictured: Chris Foy

VisitBritain and VisitEngland have appointed Chris Foy as new head of business visits and events.

Foy, who joined VisitBritain in 2003 and spent four years overseeing VisitBritain's 2012 Games Unit, will lead the business visits and events strategy to grow business tourism in Britain. He takes up his new role on 1 April, replacing Joss Croft.

Prior to working with VisitBritain, Foy held positions with the Foreign & Commonwealth Office reporting to the central GREAT Britain campaign team at 10 Downing Street.

VisitBritain/VisitEngland director of marketing Joss Croft said: “I’m delighted to appoint Chris as the new head of business visits and events. He brings a wealth of experience and industry contacts to the role as well as a proven track-record of project management, negotiation and diplomacy that will be a real asset as we work towards growing and spreading the economic benefits of business tourism across all of Britain’s nations and regions.”

Foy said: “This is an exciting opportunity to work with Britain's world class destinations and venues to drive more business tourism and generate export platforms for British industry. I've seen the positive impact that major events can bring first hand through my work on the 2012 Games and look forward to working on other successful projects over the coming years.”

Foy will oversee the transition of the current Britain for Events campaign, which has run since 2010, to Events are GREAT Britain, to form part of the government's wider GREAT campaign.

Events are GREAT Britain will be officially launched on 14 April.

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