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Conference Centres of Excellence becomes Venues of Excellence

Rebrand designed to open the doors to other venues within hospitality industry

Pictured: Stuart Websdale, chair of the newly-named Venues of Excellence

Conference Centres of Excellence is rebranding to become Venues of Excellence, in a bid to increase its footprint within the wider hospitality and events sector.

The 30-strong marketing consortium of venues says the rebrand will maximise value for members and clients.

Chairman Stuart Websdale said: "The board has reviewed the positioning of the brand within the MICE sector and recognised that there are venues within the broader hospitality sector eager to endorse their venue with a badge of excellence synonymous with the Conference Centres of Excellence brand.

“Our goal is to expand the reach of our membership because we recognise the diverse range of venues delivering excellence goes beyond ‘conference centres’ only to include other quality-driven venues.

“Ongoing engagement with members and collaboration with industry peers has helped to crystallise our strategic direction. Our ultimate goal is to grow our membership to 50 members by 2020.”

Venues to have recently joined the consortium include The Lensbury, Manchester Conference Centre and Yarnfield Park in Staffordshire.

Websdale added: “We view this re-branding as an opportunity for other quality, like-minded venues to come together under one umbrella to provide a targeted solution for discerning buyers.

“What we offer is sharing of good practice, idea exchange and benchmarking to drive quality and to deliver excellence to our end users."

Before joining the consortium, venues have to meet strict criteria surrounding quality, facilities, accommodation and customer care.

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