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Conference centre to offer 'wonky veg' in fight against food waste

London’s Congress Centre believes it is the first conference venue in the capital to embrace the campaign

Pictured: Chef Damon Shorland is fighting back against food waste

A London venue has broken new ground in the war against food waste – by offering ‘wonky veg’ on its menu.

London’s Congress Centre believes it is the first conference and events venue in the capital to embrace the campaign against food waste, as championed by celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall.

Fearnley-Whittingstall highlighted the environmental and financial impact of food waste on his TV series Hugh’s War on Waste, while the concept of selling misshapen vegetables was championed by Jamie Oliver and Jimmy Doherty in their programme Jamie and Jimmy’s Friday Night Feast.

Congress Centre has reached an agreement with its existing vegetable supplier, Kent-based Watts Farms Catering Ltd, which will now supply the venue with seasonal ‘wonky veg’ as part of the centre’s regular order. 

Watts Farms already supplies a number of office caterers and restaurants in central London and also supplies wonky veg to supermarket chain Asda

Company director Ed Gray said: “As far as I’m aware Congress Centre is the first large conference and events venue in central London to really get behind wonky veg.”

“Approximately one third of the produce farmers currently grow ends up as food waste. One of the main reasons for this is due to products not meeting the exacting specifications set by large supermarket chains and being the wrong shape or size. The wonky veg we sell is still top quality premium produce, it just happens to be slightly bigger or smaller than the products you are familiar with seeing in the supermarket, or it may be slightly crooked, but the taste and quality remain the same.”

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