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Crescendo acquires team building provider Fruitful

All Fruitful Events staff remain at the company's Alton office, as founder Julia Phillips joins Crescendo board

Pictured: Julia Phillips and Russell Allen

Crescendo has acquired long-time supplier Fruitful Events in an agreement which sees Fruitful founder Julia Phillips join the agency’s board.

An event supplier with a speciality in team events and sourcing team building equipment, such as Segways, Fruitful will be ‘absorbed’ into the larger, Windsor-based Crescendo group. All fruitful staff are expected to remain at the company’s offices in Alton, Hampshire. Further details of the acquisition remain undisclosed.

Crescendo engagement director Russell Allen said: “Julia brings to Crescendo a dedicated team and some strong client relationships with some great brands including White Stuff and the Royal Yachting Association for whom we recently delivered the ‘Sail For Gold Ball’, an event which saw over 500 well wishes send off the Olympic sailing teams to Rio.”

Allen and Phillips added that the deal complemented Crescendo’s ambitions to make team building “relevant, engaging and compelling”. Fruitful will act as a dedicated team events business and will provide one-off team building packages, while it will provide its expertise as part of larger Crescendo-managed events.

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