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Crossrail and hotel growth to boost Paddington's appeal for corporate market

Predictions come as Hilton London Paddington launches new GWR wing, adding 56 rooms to its property

Pictured: Hilton London Paddington has officially launched its new wing, GWR Tower Rooms and Tower Lounge

The imminent arrival of Crossrail and a £30 million investment in accommodation will see Paddington become a destination in its own right, business tourism leaders say.

Hotel and transport representatives say the investment, along with Paddington's strong access links to Heathrow and central London, will appeal to corporate groups.

The predictions came as Hilton London Paddington officially launched its new GWR Tower Rooms and Tower Lounge, which has been restored from the former Great Western Royal Hotel. The new wing is made of 56 rooms and a business lounge, in an investment totalling £30m.

Hilton London Paddington and Hilton London Euston cluster general manager Mark Roth said: "It's a vibrant, exciting area and what a great opportunity for Paddington as a destination."

About 60 million people pass through Paddington annually, and have the option to stay at 367 hotels within a half-mile radius of Paddington station.

Jon Scott, area vice president operation London, Hilton Worldwide, said: "I'm absolutely convinced Crossrail will grow Paddington and surrounding areas when it opens in 2017. It will drive growth in the market and give travellers more options.

"Hilton London Paddington is one of the best located hotels in the UK. Crossrail will help us communicate that message."

Scott said it was too early to tell what level impact Crossrail would have on conference bookings at Hilton London Paddington.

"Generally, lead times for large conventions are one year out. As we gear up to the end of 2016, I believe Crossrail will feature more for the attractiveness in the hotel, particularly for the UK domestic market," he said.

Great Western Railway, which rebranded from First Great Western last year, is also investing in its services, spending £7.5 million on the first class vehicles in all trains, as well as upgrade the trains so they will run on overhead wires instead of diesel.

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