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Crown appointed for Peugeot dealer conference

Agency to provide end-to-end service for four-day event in June

Pictured: Crown will deliver the four-day event for Peugeot

Crown will use virtual reality to help create an immersive event for Peugeot salespeople, after the agency's appointment by the automotive company.

The four-day event, which will take place in June, will see Crown providing an end-to-end service, including developing content, event production, technical delivery and delegate management, travel and logistics.

The conference will showcase new models, embed product knowledge and unveil strategies to Peugeot's dealer principals, sales managers and sales executives.

Simon Hambley, director of live at Crown, said: “We are delighted to have been appointed to work with Peugeot on this event at an important point in their journey.

"Our creative team challenged the brief and presented a multi-faceted journey using a number of product and strategy experiences to deliver the key messages. The event will include a range of presentation techniques including a virtual reality product experience that not only delivers information in an innovative way but has further use beyond the event itself.

"The objective is to deliver a truly immersive brand experience that stands out against the traditional conference or training event.”

The conference will be the first dealer-wide event hosted by Peugeot's new managing director for the UK David Peel.

Steven Fahey, manager of events at Peugeot, said: “The [pitch] standards were high and Crown stood out for their inspired approach to re-energising our dealers with the new product range and knowledge-sharing. We’re looking forward to welcoming the network to our new MD’s inaugural event and working with the Crown team to see the event unfold.”

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