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Cruise line targets meetings market as net profits soar 150 per cent

Azamara Club Cruises appoints Jennifer Wright as business development manager to grow UK corporate business

Pictured: The cruise ships offer several spaces for meetings and events, such as this Club Ocean Suite

Azamara Club Cruises has unveiled plans to boost its meetings and incentive product after posting a 149 per cent increase in net profit.

The cruise company, which is owned by Royal Caribbean, has appointed Jennifer Wright as business development manager to grow it's UK meetings and charter business.

It follows the cruise line's "best ever year" in 2015, which alongside a 149 per cent increase in net profit, included a 60 per cent rise in pre-tax earnings earnings. In that same time, UK bookings increased 7 per cent and private charters accounted for more than 100 days.

The company has also finished a multi-million pound refurbishment of its two cruise liners, Azamara Journey and Azamara Quest, which transformed every inch of the ships.

Azamara Club Cruises UK & Ireland MD Richard Twynam said: “It’s been incredible to see Azamara’s UK business go from strength to strength over the past two years. The only missing bit was having a dedicated focus on the MICE business. Our charter business was growing and we had some incentive business, but our goal is to grow that market even more.

"I’m really proud of our multi-award winning dedicated team, and we’re excited to welcome Jenny on board to continue our journey with us."

Wright brings almost 20 years of sales and marketing experience in the travel industry, and was most recently at SeaDream. She added: “I’m absolutely thrilled to be joining Azamara at this exciting time in the company’s journey. From the incredible new ship refits to the inspirational destinations, there is so much for me to work with and I’m really excited to get started and build on the successes of the last two years.”

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