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Cvent to open German office in response to demand

Firm's third European office comes after increase in growth in the region

Cvent has announced plans to open its first office in Germany. The new location, the firm’s third European office, will support increased demand in the region as well as provide localised support for current Cvent customers.

“Europe has been dominating the MICE industry with a 42 per cent market share and the UK and Germany are the biggest source markets for that group business. Through our Cvent Supplier Network, we have seen a 23 per cent increase in request for proposal (RFP) volume year over year in the EMEA region that clearly reflects the strong European MICE market,” said David Chalmers, senior marketing director, Cvent Europe.

“There has been tremendous growth in demand for meetings and events technology, especially in Germany where 31 per cent of business trips can be attributed to meetings and events, and digitisation is key to industry growth. Our customers in the region realise they need to harness the power of technology to demonstrate return on investment for their events, as well as capitalise on new business opportunities and leads.”

Earlier this year, Cvent unveiled its new European headquarters based in Paddington, London. Cvent’s previous office, located in central London, did not have the capacity to accommodate Cvent’s growth and expansion in the region.

“This is a very exciting time for the company. We are rapidly expanding our customer base in the UK and across Europe,” said Cvent founder and CEO Reggie Aggarwal. “Adding a third European location in Germany ensures we have the right people on the ground to provide local support and to respond to our customers’ needs and heightens our ability to provide best-in-class service.”

The announcement comes as the company revealed it now employs more than 3,000 people - and expects to hire 1,000 more people by the end of 2018 to help fuel future growth. To support the increased headcount, Cvent will add more than 13,000 sqm of office space worldwide. Cvent also plans to open an office in Dubai later this year in order meet demand in the Middle East and Africa for its event and hospitality cloud platforms.

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