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DMCs 'must stay ahead of modern challenges'

Representation company GMC says modern influences include security and short-lead times
19/05/2016

Pictured: Staff at Global Marketing Connections (GMC) including founder Susan Scales (centre), is celebrating the company's 20th year


A destination management company (DMC) representation agency which is celebrating its 20th year in business says DMCs must work to stay ahead of the ever-changing dynamics within the industry.


Global Marketing Connections (GMC) says modern influences, such as security, need to be addressed quickly.


GMC founder Susan Scales said: "While we have 20 years’ experience working with DMC partners in the meetings and incentive sector, we also need to keep ahead of the ever changing dynamics within the industry, which has kept us all ahead.


"Most of our DMCs have AGMs every 12-18 months to keep their international sales offices up to date with the DMC teams, future destination opportunities and a great exchange is had by looking at the market  needs and wants – it is interesting to see how so many source markets differ and good to see that our DMCs have a good global perspective base.


"In terms of security, how one perceives it differs enormously; all our DMCs have risk assessment arrangements in place for how the procure third party suppliers in their destination. They have rapid response procedures rehearsed amongst their teams. Many sadly, have gained first-hand experience and know how important this aspect of destination management is in the overall scheme of things."


Scales said other current challenges included a very competitive market, which led to "short turn-arounds and duplicate enquiries".


GMC's 20th anniversary comes as the company welcomes four new partners; Channel K in South Korea, Colombia 57, Haxel Events & Incentive Poland and finally, Q Events and Destination Management in the Czech Republic.


Scales said GMC was open to taking on new partners but they would need to meet a strict criteria. She added: "The destination has to be right for us and it must be a good fit into our portfolio.  Should the destination be of interest, I will initially always call the DMC and using our experience, can usually spot very quickly those DMCs who have the ability of standing out in a crowded market place."


GMC will be exhibiting at the Meetings Show, taking place on 14-16 June at Olympia London, alongside 10 of its DMCs.



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