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Destinations team up to showcase the West Country

£5 million growth fund will help destinations including Bristol and Exeter attend IMEX in Frankfurt this month

Pictured: Bristol is among the South West destinations on show

Destinations in the South West of England have teamed up to present a united front for international conference buyers. 

Supported by the £5 million South West Tourism Growth Fund, Bristol, Bournemouth, the English Riviera, Exeter and Somerset will aim to tempt buyers by attending IMEX in Frankfurt later this month alongside representatives from Bath, Gloucestershire, Wiltshire, Dorset, Devon, Cornwall and the Isles of Scilly. The move is designed as an ‘introductory’ platform at the trade show for the destinations, with target markets including the US, Australia and New Zealand, Germany and German-speaking regions, Scandinavia and the Republic of Ireland.

New conference facilities to be showcased include the 900 capacity event space at the revamped Ashton Gate football stadium in Bristol.

Kathryn Davis, Destination Bristol head of tourism, said: “The South West has an abundance of unique offerings just waiting to be discovered. Our aim is to not only demonstrate the potential of the region as an ideal destination for business events, meetings and incentive travel, but to also show an alternative way of hosting these types of events outside of the traditional offerings.”

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