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Down Under meetings worth £445m in next decade

Association of Australian Convention Bureaux says 360 confirmed events will attract about 190,000 delegates

Pictured: business events taking place in the next decade will bring an estimated £445m into the Australian economy

Delegates attending international meetings, incentives, conventions and exhibitions in Australia will spend more than $750 million (£445m) across the next decade, analysts have predicted.

The analysis, released by the Association of Australian Convention Bureaux (AACB), reflects the 360 business events that have been booked up to September 2023, which will bring an expected 190,000 attendees.

However report authors say there is still scope for growth, with 235 unsuccessful bids in the same timeframe. A further 157 international business event bids are awaiting to hear whether they have been successful.

Association’s Chief Executive Officer, Andrew Hiebl, said: "The analysis found one in four business events attracted to Australia by the AACB’s members are in the health sector, while one in five business events attracted to Australia are in the professional, scientific and technical services sector.

"The analysis provides tangible evidence of how competitive the international business events market is there were 235 bids that Australia made for business events across the next decade which were unsuccessful.

"International business events are an integral part of the visitor economy and play a vital role in lifting Australia’s knowledge base they are platforms for innovation, ideas and new technology."

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