Email the editor

Drp in driving seat for Triumph motorbike launch

Company pits motorcycle journalists against professional racers in global launch for new motorcycle

Pictured: journalists were offered the opportunity to race world champion motor legends in the global launch of Triumph's new Bonneville Bobber motorcycle

World champion racing legends competed against motorcycle journalists in a high octane global launch of Triumph's new Bonneville Bobber motorcycle, staged and managed by drp.

The two groups went head to head in an indoor Bobber drag race on a 60 metre track, which was viewed by about 1,000 attendees, including journalists, dealers and special guests such as Rupert Grint and Jess Glynne.

The launch event at The Printworks, London also featured headline sets from The Vaccines and DJ Harriet Rose, with drp responsible for the entire event management, production, creative, tech and video solutions for the event, held in October. It resulted in  more than 61 million reach on social media.

Drp's head of project management at drp, Nick Ruffles, said: "This was an extremely exciting event for drp with many eclectic elements from music to motorbikes, racing and striking staging, for the artists and the main attraction – the bike itself. The team worked extremely hard and we are ecstatic with the end result."

Facebook Share Twitter Share LinkeIn Share