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Drp puts RS Components on the map with 12-month roadshow

Agency designs and builds interactive display aboard the 35-tonne truck, as it makes its way around Europe

Pictured: RS Components' travelling truck, which has hit the road for 12 months

Drp is helping electronic and industrial distributor RS Components hit the road as part of a huge, year-long roadshow of Europe; from the back of a 35-tonne exhibition truck.

The agency has helped create the design, art work and digital content within the vehicle to help it display its products as it makes its way from London, where it was unveiled, across the continent.

Over the 12 months, the truck will visit trade exhibitions, universities, colleges, schools and community events, as well as exhibitions such as Electronica in Germany and other trade shows.

RS Components, a distributor of electronic, electrical and industrial components, said it wanted the ultimate hands on experience for its clients, to experience their products. Drp created six interactive environments for visitors to be taken through; design, build, maintain, store, RS Pro and purchase. Each zone incorporates key themes such as DesignSpark, robotics and 3D printing.

Ed Vickery, head of drpexhibition said: "It was a fantastic opportunity to be involved in creating such a ground breaking experience. Technology means an awful lot to us as a business, especially when it comes to innovation and having the all of the right teams working on a solution altogether. The result certainly proved how much we can achieve in a tight timescale and without compromising the overall customer experience."

James Howarth, RS Components' head of product management in Northern Europe, added: "We wanted to put RS on the map – literally – and increase our visibility in the market among people from all walks of life. We’d like customers to come to us, but we understand it’s hard for them to spare time away from their workplaces, so this truck means we can bring RS to them. Our highly interactive displays and educational programme supports learning in STEM subjects, helping us capture the engineers and customers of the future too."

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