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Edinburgh joins city networking association

Scottish capital is second UK city to become a member of the European Cities Marketing Association

Pictured: Edinburgh has joined the European Cities Marketing Association

Edinburgh has become the second UK city, after Belfast, to be invited to join the European Cities Marketing Association (ECM).

The association works across the leisure and meetings industries to organisation encourage collaboration, networking and information exchange between its member cities’ marketing professionals. More than 100 cities are currently members, from Reykjavik to Turin. 

Edinburgh was revealed as the latest member at the organisation’s 2016 annual Spring Meeting in Madrid.

John Donnelly, CEO of Marketing Edinburgh said: “When it comes to attracting leisure and business travellers to Edinburgh, our main competitors are not UK-based, it’s the likes of Vienna, Florence, Madrid and Copenhagen. Being able to share best practice, gain insights and learnings from our European counterparts, enables Edinburgh to raise its competitive game and benchmark our marketing strategy and future success for the city.”

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