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Education event blames low ticket sales for cancellation

Future of Events was due to be held on 22-24 August in Amsterdam

Future of Events was due to be held later this month in Amsterdam

Future of Events, an educational industry event due to take place in Amsterdam, has been scrapped due to poor ticket sales.

Scheduled for 22-24 August, the inaugural event was due to include interactive workshops detailing new techniques, creative ideas and innovations for event planners. Speakers lined up included The Experience is the Marketing founder Kevin Jackson and BizBash CEO David Adler. But event organisers said ticket sales had not reached an expected level and the conference, to be held at Amsterdam’s RAI, had to be cancelled. 

Founder Steven Wickel said: “Despite extensive social media promotions, weekly growing visitor rates on our website, the best line-up of industry speakers, contributors and top exhibitors, I see very low ticket sales.

“This low number of attendees forces me to make an economic decision and cancel Future of Events Amsterdam.”

The event will file for bankruptcy, Wickel added. “By Dutch law this means that a curator will be appointed by a Dutch Court of Justice, to dismantle all obligations of Future of Events,” he said. “Therefore, and with regret, I can only wish everybody success in the future.”

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