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Engagement division added at mclcreate

Company expands Scottish operation as it completes move towards becoming a full service event agency

Pictured: Tim Spencer, mclcreate MD

Former AV specialist supplier mclcreate has introduced a new engagement division in the next stage of its transition to a complete service provider.

The company is to relocate its Edinburgh base to a 1,500 sqm facility after taking on 14 new recruits, in account management and delegate management, including two new starters who will head up the new engagement arm in the Scottish capital.

MD Tim Spencer said the company was targeting a gap in the market by expanding its Scottish operation.

“The former offices were quite basic and represented the old MCL business rather than mclcreate,” Spencer said. “What we are doing in Scotland and in the whole company is significantly different to any other company’s offer. There are suppliers, and we compete with them in those (AV hire) markets but there are very few agencies. We find Scottish end-users tend to use agencies in London and I think there is a hole in the market that we are going to fill. The scope and breadth of our expertise is the differentiator.”

Spencer aims to increase revenues by 25 percent by the end of the new division’s second year – which will be the fourth year of a five-year plan to complete mclcreate’s transformation. Recent client wins include insurer Swinton, pharma company AbbVie and Ricoh.

“The direction we are taking is in recognition of the huge changes in our industry,” he added. “It has to change in the way it engages with its audience. The event is just a part of the whole delegate journey and that is a very different mindset to view the industry from that includes pre-, during and post-event.”

The company, which also has operations in Manchester, Birmingham and Glasgow, posted a pre-tax loss of £447k in annual accounts for the year ended 30 September 2015, attributed to group charges and exceptional items, after recording a turnover of £14 million. Earlier this year it moved its London operation to Soho Square after closing a facility in Greenford.

“Soho has been so good for us,” Spencer said. “A lot of our end clients are in London, and it means we are properly on hand to service their communication needs.”

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