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Event industry apprenticeship moves a step closer

Government approves the event management apprenticeship standard, opening the door to next step of development

Pictured: Mark Riches, chair of the Industry Advisory Board behind the apprenticeship standard

A major hurdle has been cleared in the development of an event industry apprenticeship.

The event management apprenticeship standard, formulated by the Trailblazers Industry Advisory Board, has been approved by government, and describes the knowledge, skills and behaviours that all apprentices will have achieved upon completion of the apprenticeship. 

Agencies, corporates, industry specialists and suppliers had input into the specifics of the standard, and the board must now pull together the assessment criteria before the apprenticeship can be offered to the next generation of event planners. 

Mark Riches, MD at First Protocol and chair of the Industry Advisory Board that owns the initiative, said: “Approval of the standard is a key milestone and triggers the next phase of development - formulating the assessment plan that will outline how each apprentice will be assessed through and at the end of their apprenticeship. Our Industry Advisory Board –  representing over forty employers, ten professional bodies and thirty sector specialists and suppliers – next meets in early April to steer the initiative and drive the work required to make the apprenticeship a landmark reality for the industry.”

The standard development board included industry leading names such as George P. Johnson and drp. Skills minister Nick Bowles said the Trailblazers format of encouraging employers to design the apprenticeship would help deliver the government’s target of 3 million apprenticeships by 2020, and give young people ‘the skills the economy needs’.

Jason Megson, George P. Johnson MD, said: “In an industry that thrives and succeeds on developing talent the approval of the event management apprentice standard is fantastic news and we’re delighted to offer our continued support.”

Event crew company Connection Crew CIC was also on the development board. Director Charlie Dorman said: “We’ve been training marginalised individuals on the nuts and bolts of the sector for 10 years, and they are a great asset to our business. We’re looking forward to working on it with other organisations from here on in as it has huge potential to open up the ever growing event industry to more robust and diverse pipelines of future talent.”

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