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Event Impact Calculator launches for European market

Destinations International and European Cities Marketing (ECM) have partnered to launch the ROI tool
16/05/2018

Pictured: Tammy Blount-Canavan, Destinations International board chair

Destinations International and European Cities Marketing (ECM) have partnered to launch the Event Impact Calculator (EIC) for the European market.

The EIC measures the economic value of an event and calculates its return on investment to local taxes. The partnership will allow destinations across Europe to take advantage of the tool, which its creators say will help destination organisations and convention bureaux make the case to policymakers for the ongoing development and growth of the events sector.

“Knowledge is power”, said Tammy Blount-Canavan, Destinations International board chair. “As destination organisations seek to further measure the economic importance of their destination’s events, this tool empowers them to make a strong case for continued destination marketing.”

The models and platform have been developed by Tourism Economics, an Oxford Economics Company, and includes three distinct modules: meetings, sports and cultural events.


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