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Eventopedia reaches £127k crowdfunding goal

Firm enters period of overfunding as it bids to build a mobile app and accelerate growth

Pictured: Eventopedia CEO Toby Heelis

Technology company and supplier review website Eventopedia has beaten its fundraising goal of £127k on crowdfunding platform Seedrs.

And the firm, founded by Toby Heelis and Alan Newton, is now into a period of overfunding up to a possible £150,000.

The new funds will be used to build a mobile app to help event planning and to accelerate the growth of data in the system to cover more international cities.

CEO Heelis said: “It’s important for Alan and I that our network, friends and family can benefit financially from their support over the last year. 

“We’ve had an incredible first year, building a community that advocate us, staging a host of sell out educational events, securing global brands as clients, partnering with global event tech brands Eventbrite and DoubleDutch and winning Innovation of the Year at the PPA Connect Awards in December.” 

Owing to the success of the campaign, the team can allow a short period of overfunding up to £150,000 under the SEIS tax relief scheme, enabling more of the events community to get involved.  

Eventopedia’s Seedrs page says: “To support our existing website, we intend to build a native mobile application of the Eventopedia platform with best in breed functionality and user-centred design. 

“This will be useful for event planners on the move and we believe it will enable us to dominate the new markets of Africa and Asia where wireless device usage is far more prevalent than laptop use. We have a joint venture in process to launch Eventopedia in sub-saharan Africa.”

To invest or find out more about the Eventopedia crowdfunding campaign, visit 

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