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Eventopedia to showcase VR for venue marketing

Immersive event experience on Monday 6 June will showcase how virtual reality can be used in venue marketing

Pictured: Alan Newton

Event technology partners 8 Northumberland Avenue and Eventopedia will showcase the use of virtual reality (VR) in venue marketing. 

The event will demonstrate practical use of VR for marketers and global event planners, through real life examples, via London’s first immersive VR event video. 

Alan Newton, COO and founder of Eventopedia said: “We want to change the mind-set of using tech for tech’s sake and when it comes to VR, we want to show marketers the real business cases of the technology. By having the ability to visualise the kind of experience you want to create, marketers and communicators can start to build a comprehensive comms strategy – from content to event spaces.”

Charles Boyd, owner of 8 Northumberland Avenue, said "As 2015’s ‘Most Innovative and Tech Friendly Venue’, we were keen to continue our leadership and development in event technology innovations that add tangible value to customers. VR is emerging as a highly powerful way to make immersive marketing experiences, which create memorable and emotional brand experiences."

John Brown, head of engagement at Hotwire PR and a passionate advocate of VR technology, will be the keynote speaker at the event. 

Joining Brown at the event to share their views on how VR will shake up the marketing industry will be Howard Thompson, CEO of Infinitus Global, James Pimentel-Pinto, CEO of Lean VR and Kudzi Manungo, product manager at Thomas Cook. 

To register for this event, click here.

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