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"Everything is up for disruption" - new Manchester Central CEO reveals plans

Manchester Central CEO Shaun Hinds says trade model of meetings and events is evolving as he looks to the venue’s next 10 years

Pictured: Shaun Hinds

Manchester Central CEO Shaun Hinds says “everything is up for disruption” as he looks to the venue’s next ten years.

Speaking to M&IT, Hinds said that the trade model of meetings and events was evolving and he had ambitions to take the business beyond the constraints of the physical building.

He said: “There isn’t an industry that isn’t being disrupted; disruption is all around us. You don’t have to have four walls to be a venue. The trade model of meetings and events is evolving and we need to be at the forefront of that.

“The challenge is how we can open up more space and opportunity. That’s why looking at new space is important to us. I have ambitions to take this business far beyond the constraints of this physical building. Nothing’s off the table.

“Our approach is going to change and evolve - and everything is up for disruption. We’ve got to go to spaces that are difficult and recreate that level of five star experience. And if it was easy, everyone would be doing it.”

The venue celebrates 10 years as Manchester Central this year – and Hinds says he is already looking ahead to the next decade.

“When we celebrate the 20th anniversary what are we looking back at? My vision is that we’ve really extended the realm of our capability in terms of the building, but outside of the building in terms of the places we’re offering to our clients.

“We have a core competency. We’re part of the city fabric. But within the city there are other venues that we could operate. We’ve got pop up retail already: I think we’ll see pop up events. The traditional nature of what constitutes a venue is changing and it’s important that Manchester Central is not limited in its thinking.”

You can read the full, in-depth interview with Hinds in our Editor's Blog here.

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