Event marketing company evvnt has partnered with multi-channel organisation Lovin Group, giving it access to evvnt's marketing technologies to promote its events worldwide.

Evvnt will provide its platform to Lovin Group, which has five web properties and a readership of 100 million people each month, to resell the evvnt service. It will help Lovin Group increase its promotion of its lifestyle events across the world.

Niall Harbison, founder of Lovin Group, said: "The Lovin Group is in five cities and events are a huge part of what people do. Partnering with evvnt lets us scale our offering while providing the best solution to our 5 million readers."