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Exhibitor numbers surge 45 per cent for ibtm china 2017

China's booming travel market credited to spike in exhibitor bookings 10 months out from next year's event

Pictured: Cici Chen, senior project manager for ibtm china

Ibtm china is reporting a "huge surge" in international exhibitors for its 2017 show, having already secured 45 per cent more bookings than this year's event.

The tradeshow has attributed China's booming travel industry, which recently overtook the UK as number one business travel market in the world, as helping its growth in bookings 10 months out from its next show.

It comes off the back of its 2016 event in September, its biggest yet, which saw a similar 45 per cent growth in international exhibitors against 2015, while hosted buyers also rose by 30 per cent.

CiCi Chen, senior project manager for ibtm china, said: "As a result of the booming business travel industry, the MICE market in China continues to evolve and grow very rapidly. We’ve seen the direct impact of this at our annual event, ibtm china."

The Global Business Travel Association (GBTA) reported in April that total Chinese business travel spend in 2015 reached $291.2 billion (£203bn), surpassing the United States' $290.2bn (£203bn) and making it the biggest business travel market in the world.

Ibtm china takes place on 23-24 August.

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