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Experts to share international event tips at round table

Association of British Professional Conference Organisers offers insights into Chinese, Middle East and US markets

Pictured: Caroline Windsor, joint-chair of the Association of British Professional Conference Organisers

The intricacies of running events on a global scale will be addressed at the next Association of British Professional Conference Organisers (ABPCO) round table discussion.

Guest speakers will share insight into doing business in the Middle East, China and the USA, with an increased emphasis on strengthening wider international ties in the wake of the UK’s vote to leave the European Union.

Maris Kuklis, senior manager, MICE - UK & Europe, Dubai Business Events, will lead guide attendees through the ‘Cultural Dos and Don’ts’ of doing business in the Middle East; William Brogan, catering and conference manager at St John’s College will offer tips on attracting Chinese business to the UK and understanding Chinese culture; while Sue Etherington, QEII Centre head of international sales and industry relations, will address ‘Two different countries with a shared common language’.

“The events industry is a global one so naturally there is real importance when understanding different cultures and how to develop those international partnerships,” said Caroline Windsor, joint-chair of ABPCO. “Maris, William and Sue will bring a huge amount of experience and know-how to the table, making this an essential roundtable to attend. Britain’s decision to leave the EU only puts more emphasis on the importance of international business so I suspect this is going to be of real interest for many of our members.”

The round table will be held at One Wimpole St, home of the Royal Society of Medicine, on 22 September.

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