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Fewer than half of event planners have 'adequate' data security measures

Survey from Eventsforce reveal only four in 10 planners feel they have acceptable security policies

Pictured: A survey from Eventsforce reveal 80 per cent of event planners say data security is a top priority, yet less than half feel they have adequate systems in place

Eight in 10 event planners say data security is a top priority for 2016, yet only 40 per cent feel they have adequate security policies in place, new research from Eventsforce has shown.

The study, conducted among 50 agencies in the UK and US, revealed that event planners need to do more to make their delegate data safe, including changing their password more frequently. Data security has moved up the agenda after more than 50 Starwood hotels were hit by a data security breach, while Hyatt revealed it had been affected by malware in 2015.

“There have been a number of high-profile data breaches over the last year and though there have been no major incidents involving the events industry, it is something we need to prepare ourselves for," said Steve Baxter, CTO of Eventsforce. "Events deal with highly sensitive customer information, including names, emails, telephone numbers, employment information, disabilities and so on. Ensuring this data is kept safe is critical - not just for delegates, but for those organisations storing this information.”

“The survey exposes some key areas like password hygiene, delegate payments and regulatory compliance where event planners need to put greater attention to in order to prevent data from getting into the wrong hands.”

As part of Eventsforce's findings, 81 per cent of planners say don't change their passwords as often as they should (more than once a year) and one-third say they have shared their passwords with others.

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