Food quality is the most influential factor when purchasing corporate hospitality, according to a survey of buyers conducted by Keith Prowse Hospitality.

The survey among 111 of Keith Prowse’s key clients found that 98 per cent rated the quality of the food as important or very important when making decisions on corporate hospitality. The location of hospitality facilities was found to be the next most influential factor (96 per cent), followed by the quality of the wine /drinks (95 per cent) and location of seats (94 per cent).

Meanwhile only 33 per cent of those quizzed cited celebrity/sporting speakers as an important factor, while a mere 11 per cent were concerned about having WiFi access.

Ted Walker, head of marketing at Keith Prowse said: “These results from our annual survey confirm our long-held belief that there is nothing more important than the dining experience enjoyed by guests.

“Recruiting giants of the culinary world such as Albert Roux, who design the menu for this year’s Gatsby Club at Wimbledon, means more than just putting a name on our menus. They are there to oversee the whole process from plot to plate, carefully selecting seasonal menus and using locally sourced ingredients.”

Walker added that the wines for The Championships at Wimbledon were selected by a panel of City-based clients via an interactive electronic voting system.